The Chinese consumption scale of original trendy brands has increased year by year.
As one of the most dynamic fashion weeks in the Chinese fashion circle, Guangdong Fashion Week recently ushered in the 30th fashion event. During the 5-day fashion week, a series of themed events such as original design, cultural heritage, and children’s clothing releases were presented one after another. The total number of online live broadcast viewings reached 24.296 million, with a maximum of 4.817 million in a single event. trips.
These years, the Chinese textile and apparel industry has continued to innovate and reform and has made a series of new achievements. Obviously, the grand occasion of Guangdong Fashion Week reflects the significant increase in the influence of Chinese textile and clothing brands and the fashion awareness of consumers.
The fashion development and originality capabilities of the Chinese textile and garment industry have been significantly improved. According to the data, at present, the proportion of independent brands in the major domestic large-scale commercial clothing brands is about 85%; the consumption scale of original trendy brands has increased year by year, accounting for more than 15% of brand consumption. At the same time, traditional brands such as Anta and Bosideng, as well as emerging brands such as Beaster and bosie, have risen rapidly, and “replacement” has become an important consumption trend.
With the continuous emergence of new fashion consumption patterns, an endless stream of new materials, new processes, and new technologies have been widely used. Small batches and personalized customization models have become the focus and highlight of fashion development. Digital solutions for the whole process from design, and production to consumption Effectively meet the personalized and fashionable experience of customers.
“Through the creative transformation and innovative development of Chinese excellent culture in China’s textile and apparel industry, a group of world-class fashion brands driven by more original and independent national trends are expected to be born, providing a steady stream of the impetus for the construction of a fashion powerhouse. It is an opportunity of the times to promote the high-quality development of China’s textile and garment industry.” Chen Dapeng said that although China has now become the world’s clothing manufacturing power, the development of the clothing industry still needs to continue to innovate. The improvement of creativity and value creation must become a fashion power that promotes, creates, and contributes to world fashion.